Identifying and measuring the value of museums for their publics has become one of the most critical issues facing the visitor studies field. What is the essential role that visitor studies can play in achieving a museum’s mission? How do visitor studies make a difference in the ways museums operate? What is the value of visitor studies across museum departments and management? At the 2010 VSA Conference, conversations will build on and extend the theme of public value from the 2009 Conference. We will begin the process of crafting shared research and evaluation agendas about what we know and still need to know in the field.
The Visitor Studies Association presents two programs that help bring new talent to the field of Visitor Studies and to the Association.