The Visitor Studies Association
We’re about the visitor
VSA is today’s premier professional organization focusing on all facets of the visitor experience in museums, zoos, nature centers, visitor centers, historic sites, parks and other informal learning settings. We’re committed to understanding and enhancing visitor experiences in informal learning settings through research, evaluation, and dialogue. Our common vision is for a world where lifelong learning is embraced, and where learning in informal settings benefits individuals, communities, and society at large. Whether you call them visitors, guests, or audience members, the Visitor Studies Association is all about the people you serve.
VSA welcomes anyone who is interested in understanding and making use of new knowledge about the visiting public.